upcraft 
upcycling meets craftsmanship
 

Description:
As part of our graduation project at the Universty of Applied Siences in Constance Sabine Kohlöffel and I have created several accessorie products made of surplus materials by renowned textil manufacturers. In addition to the product design we have created a whole identity including logo, slogan, website, posters, swingtag, business cards, social media guidelines, newsletter and many more.

upcraft is an innovative upcycling brand that combines design, art and handcraft to transform high quality surplus materials from diverse industries into stylish design accessories. The brand will appeal to lovers of tasteful minimalism and craftsmanship.

The design of upcraft is kept simple and minimalistic in order to create a significant difference within the often overloaded upcycling industry. The focus is kept on the product, having as less distraction as possible. All design elements of the identity follow the upcycling principal → ‘to be continued’. Hence the use of circles within the slogan and features as well as the arrows within the typography and the website.

 

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Corporate identity

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Product Design & Photography

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Web Design

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upcraft_website_mobileupcraft_website_mobile
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© 2016 Michael Speichert. All rights reserved.